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AI’s new cost equation: Why token economics matters

Startups

NVIDIA's Jigar Halani highlights the emerging "token economy," emphasizing the need for developers to optimize AI costs as token consumption surges. He suggests matching model complexity to specific tasks, utilizing caching, and improving full-stack efficiency across hardware and software. While reducing costs is vital, Halani argues that the ultimate value lies in leveraging high-quality data to produce more intelligent tokens, driving monetization and customer stickiness.

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Source: inc42

WATER Robotics Raises $2.5 Mn To Build India’s First Robotic Bed

Business

"Hyderabad-based AI startup WATER Robotics has raised $2.5 million in a funding round led by Endiya Partners. The company plans to use the capital for R&D and data collection to advance its 'Physical OS' for intelligent surfaces. Its flagship product, CAMA, is a robotic bed powered by the VORTEX model. This investment reflects a broader trend of growing interest in physical AI within India's expanding robotics market.".

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When payments grow beyond the gateway

Startups

As businesses scale, simple payment processes evolve into complex operational functions involving recurring billing, multi-channel transactions, and manual reconciliation. Fragmented systems often hinder cash flow visibility and operational efficiency. Consequently, companies are shifting toward unified financial ecosystems, such as Zoho Payments, to integrate banking and accounting. Additionally, AI is now streamlining these workflows by automating reconciliation and reducing administrative burdens for finance teams.

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Source: inc42

LightFury Games Adds Rohit Sharma As Investor Ahead Of eCricket’s September Trial

Business

Former India captain Rohit Sharma has joined Bengaluru-based LightFury Games as an investor and licensed player for its upcoming AAA mobile game, eCricket. Sharma is the eighth marquee cricketer to back the studio, joining others like MS Dhoni. The game, featuring over 700 licensed players and commentary by Navjot Singh Sidhu, will begin a phased closed beta in September 2026, targeting a global audience of cricket enthusiasts.

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From pilot to platform: A practical playbook for Gemini Enterprise

Startups

"Google Cloud and YourStory are hosting a webinar on August 26 titled ‘Gemini Enterprise: Deploy, ground, and maximize your ROI’. The session aims to help organizations transition from AI pilots to full-scale adoption. Experts will cover secure setup, grounding AI in internal data using Connectors, and measuring business impact through analytics. The event provides a practical framework for scaling Gemini Enterprise responsibly to achieve measurable ROI.".

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Veranda Learning gets NCLT nod for commerce demerger

Startups

"Veranda Learning has received NCLT approval to demerge its commerce education business into J.K. Shah Commerce Education Limited, which aims to become an independently listed entity. Part of the 'Veranda 2.0' strategy, this move enhances operational focus and agility. The new company integrates several professional education platforms. This development occurs amid shifting market dynamics and tighter regulations in India's coaching sector, following Veranda's strong fiscal growth.".

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7 Books that explain why some people seem naturally resilient

Startups

Resilience is often mistaken for an innate trait, but it is actually a developed skill shaped by habits, beliefs, and experiences. Through various psychological perspectives and literature, experts suggest that resilience involves emotional regulation, perseverance, and the ability to reinterpret adversity. By practicing optimistic thinking and Stoic principles, individuals can learn to manage stress and transform obstacles into opportunities for personal growth and emotional stability.

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Third Wave Coffee raises Rs 408 Cr in funding round led by WestBridge Capital

Startups

"Third Wave Coffee has raised Rs 408 crore in a funding round led by WestBridge Capital, with participation from Creagis and angel investors. The company intends to use the capital for geographic expansion, increasing store density in high-potential cities, and scaling its Third Rush Desserts segment. Currently operating over 240 cafes, the brand aims to reach 320 by the fiscal end and add 100 new locations annually.".

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Instant loan in India: Who really delivers instant sanction and same-day disbursal?

Startups

Borrowers seeking urgent funds can find the fastest processing through fully digital instant personal loans and pre-approved offers from lenders like HDFC, ICICI, and SBI. While some claim instant sanction, same-day disbursal depends on successful verification, eligibility, and accurate documentation. To expedite the process, applicants should prepare KYC documents and use eligibility calculators to ensure their requested loan amount aligns with their financial profile.

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Source: inc42

D2C Skincare Brand Asaya Bags ₹88 Cr, Eyes Offline Retail Entry

Business

"D2C skincare brand Asaya has raised ₹88 crore in a Series A funding round led by existing investors, valuing the company at ₹400 crore. Specializing in products for melanin-rich skin and hyperpigmentation, Asaya plans to allocate 20% of the capital to R&D, with the remainder supporting product expansion, distribution, and team growth. The startup currently reports an annualised revenue run rate of ₹100 crore.".

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Skincare brand Asaya raises Rs 88 Cr in Series A

Startups

Skincare brand Asaya has raised Rs 88 crore in a Series A round led by RPSG Capital, valuing the company at Rs 400 crore. With a current annual revenue run rate of Rs 100 crore, the brand aims to double this within 18 months. Asaya will utilize the funds for R&D, product expansion, and distribution growth via quick-commerce and offline retail, focusing on hyperpigmentation solutions for melanin-rich skin.

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NSDC launches nationwide cloud, AI skilling initiative

Startups

The National Skill Development Corporation, in collaboration with Amazon Web Services and Cultus Education, has launched a nationwide cloud and AI skilling initiative. The program aims to provide foundational literacy to 1.5 lakh learners and job-ready training to 10,000 participants. By utilizing a 100% online model, the initiative targets youth in Tier II and Tier III cities to build an inclusive, future-ready workforce for India.

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Context is the new intelligence in agentic AI

Startups

At DevSparks Hyderabad 2026, UBS India's Elango Somasundaram discussed the transition toward agentic AI and agentic engineering. Unlike basic copilots, agentic systems use enterprise context and specialized agents to execute complex workflows. Somasundaram emphasized that proprietary data and strong governance are key differentiators for businesses. Consequently, the developer's role is evolving from writing code to focusing on business intent, systems thinking, and architectural oversight.

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Source: inc42

Third Wave Coffee Raises ₹408 Cr To Expand Cafe Network, Dessert Business

Business

Bengaluru-based coffee chain Third Wave Coffee has raised ₹408 crore in a funding round led by WestBridge Capital, with participation from Creagis and angel investors. The company intends to use the capital to increase store density in high-potential cities, expand its market presence, and scale Third Rush Desserts. Currently operating over 240 cafes, the chain aims to reach 320 outlets by the end of the financial year.

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Source: inc42

Urban Company Sues Kent RO Over Allegedly Disparaging Native Ads

Business

"Urban Company filed a defamation suit against Kent RO in the Delhi High Court, alleging that Kent's advertisements falsely claimed Native water purifiers' two-year filter and service life were unsafe marketing gimmicks. In response, Kent agreed to remove the disparaging promotional content and social media posts. This legal battle follows previous disputes between the two companies regarding patent infringement and tortious interference, both of which remain sub judice.".

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Source: inc42

Inc42 CTO Summit 2026 | 175+ Tech Leaders & The Playbooks Shaping How India Builds In The AI Era

Business

The inaugural Inc42 CTO Summit will take place on September 30, 2026, in Bengaluru, gathering over 175 senior technology leaders. The event focuses on the challenges of building at Indian scale, developing AI-native engineering organizations, and addressing the evolving role of mid-level talent. Discussions will center on infrastructure economics, security, and governance as AI transforms software production and organizational structures within India's scaling technology ecosystem.

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5 Books that explain how small choices create big outcomes

Startups

"Small, repeated decisions often lead to significant long-term outcomes, a concept explored in five influential books. Darren Hardy and Jeff Olson emphasize the cumulative power of daily choices, while Daniel Kahneman analyzes the mental processes behind them. Richard Thaler and Cass Sunstein highlight environmental influences, and Charles Duhigg examines habit formation. Together, these works suggest that consistent, minor adjustments are more transformative than single, ambitious changes.".

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Why Learning to Sit Alone Can Change the Way We Live

Startups

Modern life's constant digital distractions often lead people to avoid silence, which can reveal uncomfortable inner thoughts. However, embracing solitude differs from loneliness and is essential for deep reflection, self-understanding, and creativity. By stepping away from external stimulation, individuals can move beyond reactive behaviors, clarify their personal values, and make more independent decisions, ultimately fostering a healthier relationship with themselves and their mental well-being.

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Source: inc42

Flipkart’s Food Delivery Era, Weekly Funding Rundown & More

Business

Flipkart is launching a food delivery service in Bengaluru, leveraging its existing logistics and offering lower commissions to challenge Zomato and Swiggy. Meanwhile, Indian startup funding rebounded to $233.2 million last week. In other news, the CBI filed an FIR against BluSmart founders for alleged loan diversion, and ISRO plans to shift from manufacturing launch vehicles to focus on research and advanced scientific missions.

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Big cheques remain scarce for startups; Trademark dispute between Matrimony.com & Jodi365

Startups

India seeks to scale renewable energy storage to manage solar intermittency. A new book analyzes how five Indian firms navigated disruptions, while Honor's "Lightning" robot broke Usain Bolt's 100m record. Indian startup funding remains rangebound, relying on large outlier deals. Meanwhile, the Supreme Court suggests a settlement in the Matrimony.com trademark dispute, and NVIDIA plans price hikes for its largest customers ahead of fiscal results.

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